The world is full of small, twisty roads that capture our collective imagination as cyclists, all
continuously combined to create the perfect Ride. The rhythm, the harmony between rider and machine, the wind in our faces and
air in our lungs. And the Bikes. We love them to a point that lies well-beyond obsession. Upon these
machines we endure endless suffering, but also find an unending pleasure. At the origin of it all is always a Cycle Store.
A place of passion, addiction and dreams. You can find Cycle Stores on every corner,
but none is like one. Cycle Store Zurich.
Wheels & components
bags & backpacks
GURU bike fitting
WELCOME TO THE GURU EXPERIENCE -
The World's Most Advanced Fit System
THE GURU FIT SYSTEM™ enables cyclists of all ages and experience levels to find the perfect bike and riding
position to match their personal preferences.
At Cycle Store Zurich, we’re strong advocates for a good bike fit. It makes
cycling more comfortable, fun and helps limit injuries. On top of that, there are quantifiable performance gains
to be had from an improved position.
The fit-first bike selection process is the most personalized and accurate method
to identify the best bike to match your riding preferences. Instead of attempting to "make a bike fit" via conventional
static fit methods, the fit-first process begins by creating your optimal
riding position and then pairing your riding position to a bike that will meet your requirements. Instead of guessing
on the best size or platform that may or may not match your riding goals,
the fit-first process uses your personal fit to drive your final product selection - delivering
the best possible cycling experience.
ALINES ARE THE WORLD’S MOST ADVANCED
PERFORMANCE INSOLES. ENGINEERED SO THAT YOU
CAN FEEL AND PERFORM AT YOUR BEST.
ALINE was founded in 2005 to improve lower body movement through revolutionary insole technology.
Unlike orthotics that lock your foot in place, their insoles are engineered to enable your foot to move naturally,
align your lower body and alleviate pressure on your feet, ankles and knee.
Athletes win on them; doctors recommend them; and our customers rely on them because what’s
inside your shoe counts. Insert ALINEs into any footwear and experience the difference in the way you move and the
way you feel. Pretty soon, you won’t leave home without them.
it's all for the ride.