Funded by the sale of a 1928 Indian motorcycle and using a company name swiped from a sleeping
bag brand, Yeti Cycles barely made a splash when began selling mountain bikes in 1985. But its founder John Parker
always dreamed big, and Yeti's influence quickly outgrew its humble beginnings. The brand gained
a diehard following thanks to a combination of a legendary race team and forward-thinking design. Fast-forward roughly
three decades—while much has changed, Yeti's crew is still obsessively focused on building bikes they want to ride.
Building amazing bikes takes equal parts creative thinking, flawless execution, and rigorous development.
Racing has been a key part of the development formula from the early days, when Juli Furtado, Missy Giove, and John
Tomac were besting the competition on turquoise ARCs, to the present, with Jared Graves and Richie Rude
are landing the SB6 on Enduro World Series podiums. But there's more to product development than winning races.
Without a pioneering spirit, Yeti wouldn't have been chosen as Easton's partner in developing high-end
aluminum bicycle tubing in the ‘80s. The same could be said for the C-26, which brought
carbon fiber bicycles to professional-level racing in 1990.
Whichever Yeti best fits your need, you can ride with confidence knowing that your new bike or
frame is a perfectly built product of passion, and a descendant of one of mountain biking's most influential brands.
But don’t take our word for it--ask a member of the ‘Yeti Tribe,’ members of which you can find at
many a trailhead. Yeti's fans are notoriously fanatical, to put it mildly. Some love the iconic turquoise paint, while others
respect the list of legendary racers who have flown the Yeti flag. But really, it's the bikes that keep
the Tribe loyal to the brand. Next time you see a Yeti at the trailhead, ask the owner about it. Chances are, it's not
their first Yeti, and there's more to that brand loyalty than simple nostalgia.
it's all for the ride.