Riders of every level know Shimano for one reason: They engineer the most technologically advanced,
most seamlessly integrated solutions in the cycling world. Shimano Fusion Concept cycling apparel and footwear
is created using the same approach as our world-famous componentry. Systems that disappear
beneath you, leaving nothing but you and your ride. 

We live to ride and ride to live. It takes us places, physically, mentally, and spiritually. It can turn a bad day around,
and make an amazing day even better. 

Shimano believes that every cyclist-competition to commuter, randonneur to recreational, elite to enthusiast,
on tarmac or trail-deserves to have equipment that performs flawlessly.







it's all for the ride.
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