Before there was a Pearl Izumi, there was a man and a bike. He rode that bike 38 miles a day,
every day. Not for exercise or for the fun of it, but to deliver 90 pounds of clothing to his customers in a neighboring village.
The year: 1955. The man’s name: Kinji Shimizu. And in nine short years, he’d go from lugging clothing
on a bike to redefining what every cyclist wore on them.

In 1964, one of Kinji’s sons, Hiro, raced for the Japanese national team at the Asian Cycling Championships.
The team ordered its usual fourteen cotton kits. And a special fifteenth. After the races, the team director filled a helmet
with scraps of paper with each racer’s name. As fate would have it, Hiro’s name was pulled. He won the
special jersey. It was made in Italy and 100% nylon. Unlike anything he’d ever seen before.

Later that year, Kinji created his first kit based on that made in Italy design. He used only the best materials
he could find. Kinji continued pushing his concepts. He was endless in his endeavors, constantly researching new fabrics
and studying the body in motion. Over the next five decades, this obsessive approach led to innovation
after innovation. Building the very foundation for everything they do today.

 

     

WOMEN

 

MEN

 

it's all for the ride.
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OPENING HOURS

Monday closed - sorry...we're riding.
Tuesday 10:00 - 18:30
Wednesday 10:00 - 18:30
Thursday 10:00 - 20:00
Friday 10:00 - 18:30
Saturday 09:00 - 17:00
Sunday Closed

Xmas Shopping 17

Sunday 17.12. 11:00 - 17:00

workshop

No time to bring the bike? We can organize transport of your bike to our store and back again.

get in touch

+41 44 510 83 93

ride with us

    

 

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