After an avalanche accident while shooting a snowboard video in 1999, former freeride pro
Holger Feist came up with the idea of a backpack with integrated back protector. The incident did not involve burial
and did not have serious consequences. Holger did, however, injure his back as a result of the avalanche
shovel in his backpack when he crashed in a couloir. The concept of a back protector also seemed to make sense
for mountain biking, particularly as the ergonomics of the bike packs at the time left much to be desired.
“Like a football on your back!” is how Holger summarised it in 2000 after a three-week bike
expedition through Tibet, to Mount Everest Base Camp.

So they started to tinker, sew and experiment, until the first functioning backpack prototype was
finally initiated in 2003, on the trails of La Paz. But an entirely different problem emerged in Bolivia, one for which
a sensible solution was not yet available on the market: the bike that had been carefully packed in a box,
came off the baggage carousel at La Paz airport in tattered packaging and in all its individual parts. Fortunately everything
was still there, but this was obviously a reason for developing a sophisticated bike travel bag, as well.
Right from the start, the focus was on maximum functionality and quality so as to ensure that worrying about gear
was going to be a thing of the past once and for all. Both products were initially produced only for our
own travels and for friends who requested them. Until one day, we had a phone call from a friend and long-term travel
companion, Bernd Stucke from Hong Kong. He had taken his bike for a service at the legendary “Flying Ball”
bike shop in one of the very first bike bags. Bike mastermind and shop owner Mr Lee was so impressed by this bike
travel bag that he immediately ordered 50 bags. And that was to be their first “real” customer.
So in 2008 they founded the EVOC brand.




it's all for the ride.
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Monday closed - sorry...we're riding.
Tuesday 10:00 - 18:30
Wednesday 10:00 - 18:30
Thursday 10:00 - 20:00
Friday 10:00 - 18:30
Saturday 09:00 - 17:00
Sunday Closed


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