POC is a Swedish company with a strong mission to do the best we can to possibly
save livesand to reduce the consequences of accidents for gravity sports athletes and cyclists.

In 2014, POC announced the launch of AVIP - its
first specific road bike range.
AVIP stands for Attention, Visibility, Interaction and Protection and is POC’s most ambitious
initiative to date, promoting safety for road cyclists. To achieve higher levels of performance,
and balance the expertise gained from POC Lab in safety and medicine,
POC established WATTS Lab. WATTS Lab brings together knowledge from specialists in
aerodynamics and is a highly specialized department whose objective is to optimize POC products,
allowing the cyclist to go faster, using less energy.

Following the AVIP concept, POC launched Raceday in 2015. Raceday is built on the experiences
of the AVIP range and has been further developed to optimize and enhance performance when racing,
to give competitive cyclists the most optimal equipment in their quest to win.

POC develops products with constant input and feedback from the team athletes
that includes both X Games, Olympic and World Championship medalists. All together,
the team athletes have won more than 50 medals in international contests.





it's all for the ride.
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