The Mission is where they design, develop, and work in San Francisco.
Their workshop was created out of the desire to build gear as tough as it is beautiful.
It’s this pursuit that has kept them at it for more than 20 years.
In 2009, down an alleyway in what was once referred to as “The Messenger Ghetto,”
surrounded by taquerias and dive bars, they rolled up their sleeves and got to work refurbishing an old
warehouse to call home. After a few months of being covered in steel splinters,
sheet rock dust, and moldy insulation, they cut the ribbon on their shiny new workspace,
storefront, and headquarters.
Along the way they have worked with their best friends, made new friends, and created
a community of folks who share a similar outlook on life. Their full history goes way back to 1994
when Mark Falvai and their good friend Doug Hudson started the company Chrome Industries
which helped spark an entire movement in technical lifestyle cycling bags and apparel.
For them it’s always been about product. The first bag they launched at Mission Workshop
was an expanding pack called the Vandal. Bags overall have always held a special place for them.
Mark designs each new bag himself, hand cutting the patterns and sewing every
prototype to perfection before passing along to their small U.S. factory for production runs.
Apparel is their other big passion. Jeff Roberts runs their apparel design team.
Before joining Mission Workshop, Jeff was co-founder and CEO of Massif Mountain Gear Company,
a manufacturer of advanced combat apparel for the world’s most elite teams, including the CIA,
Navy SEALs, fighter pilots, snipers, SWAT, FBI, NASA, and other
classified units that “don’t officially exist.”
Today, the Mission Workshop team is made up of Mark, Jeff, Bart, and
about 20 other folks who love what they do, and are passionate about making
great gear for people who love what they do too.
it's all for the ride.